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GALLERY
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DUBAI
DUTY FREE SHOPS
When
we discuss the Free Trade Zones in Dubai, we can
never fail to mention the Duty Free Shops in Dubai
Air port. Dubai
Duty Free shop ( DDF) shall always remain in the
minds of travelers as one delightful experience at
all times. It
is at the center of the renovated Sheikh Rashid
Terminal – a state-of –the-art
shopping complex offering services
24 Hrs a day. Since 1983 when it was declared
open, it has consistently recorded growth year after
year. Now
it stands at 12th
position
in terms of revenue through any
Airport Duty Free shops
in the world.
International Recognition, Awards and
Accolade galore in the annals of
this Duty Free shop.
It has won “ The World’s Best Duty
Free Shopping Award” given by the Business
Traveler Germany, several times in a row.
“Best Duty Free”
award from Travel Intelligence is only
another feather in its crown.
Apart
from the aesthetic beauty, the designer’s
preoccupation with the customer convenience in mind
is clearly shown in the arrangement of sales points.
Duplicate outlets
for fast moving popular items
is an excellent idea in this direction.
Cigarettes, Fast Foods, Liquor shops are at
both ends
of the shop floor.
There is a special section on the shop floor
for showcasing the latest arrivals in Electronic
goods, Computer, Audio-visual products etc.
Gold
is available in Dubai at the cheapest cost.
Gold Jewelry
sale ranks the highest in DDF; this alone
brings in about 20% of the over all revenue.
Currently the DDF has got an over all sales
turn over exceeding USD 220 Million.
In the last year, more than 2.6 tons of gold
and jewellery were sold through the shops in DDF.
DDF
is the star attraction of the new International
Airport. It has a built in area of 58,000 square feet, all shopping
sites ingeniously designed to provide maximum
exposure to the show cases.
Architectural beauty
reflects from all parts of the floor
providing a
feast to the aesthetic sense of the traveler.
The level of service provided by Dubai Duty
Free shop is yet to be emulated by any other duty
free shop in the world.
Full credit has to be given to the
imagination of the designers
for the spectacular 18 metre high stainless steel "Millennium Tree" with
hundreds of laser lights
weaving
myriads of patterns and images from
its gleaming branches.
The sight gives the traveler a strange,
celestial
visual effect.
DDF
has traveled a lot since its opening in 1983.
Now it is being recognized the world over as
one of the Top 5 Airport Retail Operations in the
world. It is not just enough to be the best but you have to show that you are the best as well.
This is
quite true
in the case of DDF, the way in which the
sales promotion activities are conducted.
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